Creating delicious conversations with a saucy new range of Tim Tams.

Gold Honour - Shorty Awards
When Boris Johnson stood at 10 Downing Street and held up a pack of Tim Tams promising greater trade deals between UK and Australia, this was too good of an opportunity to pass up. Britain is known for its weird and wonderful foods, so we thought it was the perfect time to give them a Tim Tam range that suits their particular palate.

Within 24 hours of the announcement, I devised a new range of Tim Tams specifically suited to British sensibilities to insert the Tim Tam brand into an international conversation. The result was incredible social media engagement, a sea of media coverage, and an appearance on UK morning TV where the hosts tried an exclusive pack of Scones and Cream Tim Tams.