Whatever your wellbeing need, Twinings has it down to a tea.

Twinings came to us with a challenge: transform them from tea brand into a wellbeing beverages destination. And it was a challenge indeed - how could we stand out in a world where every sector from skincare to banking was talking about wellbeing?

The solution was to prove that with 300 years of blending beverages for human wellbeing under its belt, Twinings knows the ins and outs and nuances of every kind of wellbeing ritual.

And to prove that, we devised a whole new platform, “Wellbeing, down to a tea,” and I wrote a film that artfully portrayed the feeling of unwinding after a long and taxing day through light and sound design.